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New Member
pkremer
Posts: 1
Registered: ‎03-03-2010
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Video Views

With regards to video views, what "counts" as a video view in the Brightcove analytics module?

 

Is a view recorded the moment a user hits play on a video, or does it wait a specified amount of seconds after the video has begun playing and then record it as a video view?

Brightcove Team
BC-Travis
Posts: 46
Registered: ‎04-15-2009
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Re: Video Views

Hi,

 

The data in our Analytics module is provided via our partnership with TubeMogul. Our players trigger a call to their service to begin tracking when playback is initiated, after the initial buffering is completed. This call is registered as a "view" that is reported in our module. This corresponds closely (but not identically) with the mediaBegin event, and typically follows shortly after that has fired.

 

Does that help? Is there a problem you're trying to solve, or just trying to interpret the data?

 

Travis

 

 

jw
New Member
jw
Posts: 1
Registered: ‎10-12-2010
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Re: Video Views

So is "video view" the same as "video play"?

In my reports, they are shown w/ different numbers.

I would like to know what is the difference between the two.

thanks

 

Brightcove Team
BC-Travis
Posts: 46
Registered: ‎04-15-2009
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Re: Video Views

[ Edited ]


Hi JW,

The Video Play and Video View metrics are similar in that they both represent a count of how many times a particular video has been watched. Because of differences in how the data is collected, however, there tend to be differences in the values.
 
The Video Play data in our Dashboard Reports is gathered from our internal player event collection system. A Video Play is counted when playback is initiated, the media connection is established, and buffering has begun. This can occur when a player is configured to Auto Play or when an end user presses the Play button. A Video Play is only counted the first time the video is played unless the player or media is reloaded, either programmatically or when a web page is reloaded.
 
The Video View data in our Analytics module is gathered via our partnership with TubeMogul. A Video View is counted when playback is initiated, the media connection is established, and after the initial buffering is completed. If playback is abandoned before buffering is complete the encounter will not be counted as a Video View, though it would be counted as a Video Play.

This discrepancy is exacerbated in circumstances where playback is initiated and then paused programmatically before buffering completes. In that situation, there is an increased likelihood for abandonment simply due to the increased window between the two events. We are looking at ways to eliminate this difference as it is (unsurprisingly) a source of confusion.


Hope that explanation helps,


Travis

New Member
Soffy
Posts: 2
Registered: ‎05-25-2011
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Re: Video Views

This is very interesting... is it always true (since the answer was written two years ago...)?

I was looking statistics for some videos and I saw that most of the time Plays are higher than Views but sometimes this is the opposite. I am not sure that I understand how it's possible?

 

If I want to keep only one data for the video consommation which one is the best: views or plays?

 

Thanks,

Brightcove Team
BC-Travis
Posts: 46
Registered: ‎04-15-2009
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Re: Video Views

Hi,

 

Video Views is probably most relevant to understanding how many times video consumption has truly started. Combined with the Attention Span and Video Engagement reports, you can gain insight into how many people watched your content and how much they completed.

 

Travis

 

 

New Member
Soffy
Posts: 2
Registered: ‎05-25-2011
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Re: Video Views

Thank you Travis,

 

I'll keep the views for my report.

But, I don't understand how it's possible that "views"  are higher than "Plays".

Just to be sure, let's suppose that someone listen one video and make:

 

"Play, Pause, Play, Pause and Play"

 

Does it mean 1 Play and 3 views? 

 

 

 

Brightcove Team
BC-Travis
Posts: 46
Registered: ‎04-15-2009
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Re: Video Views

Hi,

 

I confess that does seem odd. Would you mind contacting customer support and providing your account information and some specific examples where you've seen this? Date ranges, video ids, and the different values you're seeing would be very helpful. We'll investigate from there and see if this does make sense or if there's an issue we need to address.

 

Thanks,

 

Travis

New Member
rohitspathak
Posts: 1
Registered: ‎04-24-2012
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Re: Video Views

Hi BC team,

 

Can you please let us know if there is any BC API now available for getting the "Video View" count ?

 

Just wanted to check with you:

  1. What is the best way to get the “Video Views” count from BrightCove (do you have some api from which we can get this info for a particular video or is there any other way). I see that BrightCove gathers the “Video View” count information from their Analytics Partner “TubeMogul”
  2. Also does the brightCove player displays the”Video View” count somewhere on the brightcove player itself
  3. Should be display “Video Play” count or “Video View” count ?
  4. Also what is the delay for “TubeMogul” to share the latest “View View” information with brightcove

Thanks for your response.

Brightcove Team
BC-Meng
Posts: 6
Registered: ‎02-02-2012
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Re: Video Views

[ Edited ]

We currently don't have Analytics API. It is a priority we are working on. Even with the API we would not allowed for direct browser client cross-scripting access to the APIs. The number of player loads events for large news companies can be millions a day. You would need to call the API but save/cache the result into your own database if you want to display view on the client player or web pages. (Which is what I think you are asking)

 

Travis answered the differences between Video View and Video Play above.